[Job Description]

• Work closely with internal and external teams to plan, implement, manage marketing campaigns.
• Scheduling & ensuring timely deployment of all required communications for the campaign based on the communications plan developed.
• Create, edit, and proofread marketing messages or contents and promotional materials.
• Properly set a long-term user communication tone and manner.
• Executing content marketing strategy on Trip.com CRM channels (e.g., eDM, app push, etc.).
• Perform analysis on campaign results & effectiveness; produce and share campaign results with internal stakeholders to gain an understanding on scalability
• Provide local insights and learnings to regional performance team and local business units
• Maintain regular measurement of the ROI/KPI of campaigns
• Collect and use data to inform new campaigns and the evaluation of existing campaigns
• Keep abreast of current trends in marketing and travel campaigns

[Job Requirements]

• At least 5-7 years’ of working experience in campaign execution and configuration, Marketing, Copywriting, CRM or production operation preferably with travel or e-commerce experiences

• Experience in planning and end-to-end campaign management

• A creative thinker with a self-motivated attitude, willing to go the extra mile

• Be able to multi-task, result driven 

• Ability to make data-driven decisions 

• Strong attention to detail and the ability to deliver work in timely manner

• Experience with analytical and reporting tools. Strong analytical and strategic thinking skills

• Have a deep understanding of local customers and strong understanding of the local travel market landscape and competitors