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OTC ÀϹÝÀǾàÇ° ¸¶ÄÉÆà ´ã´ç (´ã´ç Ç°¸ñÀº Èĺ¸ÀÚÀÇ °æÇè°ú ¿ª·® È®ÀÎ ÈÄ ¹èÁ¤ ¿¹Á¤)
- Target achievement
- ÁøÃëÀû, ÇÕ¸®Àû ¸ñÇ¥ ¼ö¸³ ¹× ´Þ¼º
- Planning & implementation
- Strategic business & marketing planning
- BrandÀÇ ¼º°øÀ» À§ÇÑ Àü·«Àû »ç¾÷ °èȹ, ¸¶ÄÉÆà °èȹ ¼ö¸³
- âÀÇÀû, È¿À²Àû ¼¼ºÎ ½ÇÇà °èȹ ¼ö¸³
- ½Å»ç¾÷À» À§ÇÑ »õ·Î¿î business modelling, system development ÁÖµµ
- Efficient & effective management & implementation
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- È¿À²Àû ½ÇÇàÀ» À§ÇÑ ¿µ¾÷ ¹× Ÿ ºÎ¼¿ÍÀÇ Çù·Â
- AgentÀÇ È¿À²Àû management
- Market intelligence
- Market & environment analysis
- ½ÃÀåºÐ¼®À» À§ÇÑ ÀÚ·á È®º¸, À̸¦ À§ÇÑ °èȹ ¼ö¸³
- °æÀïȯ°æ ÆÄ¾Ç ¹× °æÀï»çÀÇ µ¿Çâ ¾÷µ¥ÀÌÆ®
- È®º¸µÈ ÀÚ·áÀÇ ¸é¹ÐÇÑ ºÐ¼®À» ÅëÇØ À̸¦ °èȹ¿¡ ¹Ý¿µ
- ȯ°æÀû, Á¦µµÀû Àå¾Ö¿äÀÎÀ» ±Øº¹Çϱâ À§ÇÑ ÁÖµµÀû Çൿ
- Customers & stakeholders management
- °í°´À» ÅëÇÑ °¡Ä¡ âÃâ
- Àü¹ÝÀûÀÎ °í°´ ÆÄ¾Ç ¹× °í°´ À¯Çüº° management ÁÖµµ
- ÁÖ¿ä stake holder (Á¤ºÎ, °ü·Ã ´Üü µî) management ÁÖµµ
- KOL development ¹× management
- ÆÄÆ®³Ê»ç¿ÍÀÇ ±ä¹ÐÇÑ Çù·Â
- Sales force cooperation
- Tranining: Á¦Ç° Àü¹Ý, °æÀïÇ° ¹× ½ÃÀå¿¡ ´ëÇÑ ÀÌÇØ, ´ëÀÀ ¹æ¹ý
- È¿À²Àû ½ÇÇàÀ» À§ÇÑ filed work support ¹× °í°´, ½ÃÀåÀÇ ´ÏÁî ÆľÇ
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- ÇØ¿Ü ÆÄÆ®³Ê»ç¿Í ¿øÈ°ÇÑ ¼ÒÅëÀÌ °¡´ÉÇÑ ¿µ¾î ¼öÁØ
- Multi-National Company °æÇè º¸À¯ÀÚ ¿ì´ë
- ¸¶ÄÉÆà ķÆäÀÎ(¼ÒºñÀÚ) ±âȹ ¿î¿µ, P&L°ü¸® ¿ª·®
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[°æ·Â] ´ç´¢/¼øȯ±â Àü¹®ÀǾàÇ° Marketing |
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Àü¹®ÀǾàÇ° ¼øȯ±â ¿µ¿ªÀÇ Á¦Ç°À» ´ã´çÇÏ´Â Marketing
[Çѵ¶ Àü¹®ÀǾàÇ°] https://www.handok.co.kr/product/list/001/
- Marketing planning & implementation
- Resource allocation: Products mix against targets, A&P allocation efficiency
- Long-term franchise strategy and planning: portfolio growth, alliance/business partnership
- Timely report the supervisor according to objectives mutually agreed upon from year-to-year.
- Take a ownership of specific brand performance measures
- Perform developmental project base such as secondary market research, data analysis and etc.
- Conduct a variety of administrative functions such as medical legal mark-ups, material development, clinical study utilization & field force communication, all essential to the day to day operation of the brand
- Key customer management :
- Regular visit to target physicians
- Provide physicians with updated highly scientific information on product & disease
- Shape physicians¡¯ view on the disease and establish need for product
- Scientific program support
- Develop key speakers to become strong advocates for the product & therapeutic class
- Lead scientific initiatives to build clinical evident and implement medical programs
- Search & provide updated articles on the product and develop key message
- Deliver MR product training
- People, Capabilities, and Management:
- Talent acquisition
- Responsible for compliance with all legal requirements of company policies and ensure strict compliance
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- More than 3 years marketing experience : Must
- Commercial experience of Cardiovascular field in pharmaceutical firm : preferred
- Intermediate English communication/Presentation skill
- High level communication skills
- Proven project management skill (in the planning and new business case) : Understanding of P&L analysis
- Creative and innovative approaches to problem solving
- Strategic orientation
- Pro-activity and willingness to initiative
- Ability to foster and manage productive biz relationship with external stakeholders
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- ROI management (Àåºñ ¼³Ä¡ ½Ã ±ÔÁ¤ Áؼö)
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[À°¾ÆÈÞÁ÷ ´ëü °è¾àÁ÷] Medical Device½Ç Marketing ÆÀ¿ø |
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- ¸¶ÄÉÆà ¿¹»ê ÁýÇà ¹× °ü¸® : ÇÐȸ, ±¤°í, ÆÇÃ˹°, ±¸¸Å µî
- ÆÄÆ®³Ê»çº° communication Áö¿ø ¾÷¹«
- Á¤±â/ºñÁ¤±â Report ÀÛ¼º
- Àåºñ º° À¯Áöº¸¼ö°è¾à °ü¸®
- Àåºñ¼³Ä¡³»¿ª °ü¸®
- Á¦Ç°¸®½ºÆ®, UDI code °ü¸®
- Àåºñ ¸ÅÀÔ ¼·ù °ü¸® : ÀåºñÆǸŰè¾à¼, ¼³Ä¡È®ÀÎ, ÀμöÈ®Àμ µî
- ¸¶ÄÉÆà ÅëÇÕ data °ü¸®
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- ºÎ¼ ³» Á¤±â, ºñÁ¤±â report ÀÛ¼º ¹× ÃëÇÕ
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- ÀǾàÇ° ºÐ¼®¿¬±¸ 5³â À̳»
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- ¿µ¾î Àбâ/¾²±â/¸»ÇÏ±â µî ¿øÈ°ÇÑ ¿µ¾î communication
- Çٽɿª·® / ½ºÅ³ Core competencies /skills:
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- °èȹ¼ö¸³°ú ÇÁ·ÎÁ§Æ® °ü¸®
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- ±¹³»/ÇØ¿Ü ÅõÀÚÀÚ ´ë»ó IR Communication ¹× °ü¸®
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- IR ÀÚ·á µî ÅõÀÚÀÚ ´ë»ó ¹èÆ÷ ÀÚ·á ÀÛ¼º
- ÁֽĽÃÀå ¹× »ê¾÷ µ¿Çâ ÆľÇ
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