Purpose & Overall Relevance for the Organization:

 

• Lead and deliver channel-specific assortment plans for multi wholesale accounts, ensuring alignment with seasonal strategies, sell-in targets, and segmentation guidelines. Translate BU-led direction into tailored, channel-relevant assortments that support both brand positioning and commercial performance.

 

 

Key Responsibilities:

• Build channel/account-specific assortment plans across footwear, apparel, and accessories, based on market RA, segmentation guidelines, and channel positioning.
• Drive category and product differentiation across key wholesale partners.
• Ensure alignment between BU seasonal direction and each account’s unique business model and consumer profile.
• Support segmentation logic and SMU (Special Make-Up) strategies in collaboration with sales and BU teams.
• Deliver assortment plan decks and assortment packages in line with GTM milestones.
• Partner with Sales to gather account feedback and apply insights into iterative assortment development.
• Ensure all assortments reflect regionalization needs and are supported with brand communication  inputs.
• Manage performance tracking through take rate, compliance, and sell-through KPIs per account.
• Participate in pre-line, trade meeting, and commercial meetings to represent the multi-account AP voice.
• Monitor competitive landscape (including pricing/positioning) at channel and store format level.
• Provide Brand and BU teams with regular insight reports on channel sell-out and assortment effectiveness.
• Support sell-out recovery and overstock mitigation strategies in-season.

 

 

 

KPI’s:

• Efficiency of assortment width vs. productivity
• Category NS, Net Margin, Growth
• Sell-in/Sell-out/Sell-thru
• Compliance & take ratio target achievement for assortments
• Market share
• Segmentation execution accuracy (e.g., SMU/non-SMU, inline split)
• Efficiency KPIs

 

Key Relationships:

• Market BU/Category teams
• Market MOPS
• Market P&I
• Market Sales (Multi Account Managers, Sales Planning)
• Global Key account teams
• Global GTM teams
• Global BUs

 

Knowledge, Skills and Abilities:

• Strong understanding of wholesale business dynamics and account-specific needs
• Solid knowledge of product lifecycle, category roles, and differentiation logic across footwear, apparel, and accessories
• Genuine interest in products and product stories, with ability to connect BU intent to channel relevance
• Ability to interpret sell-out data and translate into actionable product and assortment recommendations
• Proactive in tracking consumer, market, and competitor trends by category and franchise
• Strong communication and stakeholder management across sales, marketing, and ops functions
• Fluent in both English and Korean
• Knowledge of Korean fashion/sportswear market and local wholesale landscape

 

Requisite Education and Experience / Minimum Qualifications:

• 2-3 years of experience in product management(merchandising), sales/retail required.
• Exposure to other marketing disciplines preferable, e.g. retail / ecom / merchandising, or sales channel experience
• University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
• Sporting goods industry experience preferred.
• Fluent both in English and Korean