Asso. Sustain & Expansion Brands Director

ABInBev는 세계 ​1위 ​맥주 ​기업이자 세계 ​5대 소비재기업으로 500개가 넘는 ​브랜드를 ​포트폴리오를 보유한 ​글로벌 선두 기업입니다. ​AB InBev ​Korea ​오비맥주는 카스, ​한맥, ​OB라거, ​필굿, 버드와이저, 스텔라, ​호가든 ​등 소비자들의 입맛에 ​맞춘 ​차별화된 ​브랜드 포트폴리오로 국내 ​맥주시장을 선도하고 ​있습니다. ​오비 맥주는 ​지속적인 혁신을 ​통해 ​새로운 제품과 더 ​강력한 브랜드를 ​만들고 있으며 고객 및 지역 사회와의 더욱 의미 있는 관계를 만들기 위해 노력합니다. 오비맥주 Marketing 부문에서 Asso. Sustain & Expansion Brands Director를 채용하고자 하니, 아래 주요 업무 및 자격요건을 상세히 살펴보신 후 지원바랍니다. 소속/팀 : Marketing / High-End Brands 포지션 명 : Asso. Sustain & Expansion Brands Director 근무지 : 삼성동 아셈타워 고용 형태 : 정규직 (6개월 수습기간 / 100% 급여지급) People Managing : Y ▶Key Accountabilities & KPI (주요업무 및 KPI) • Accountable Brands: Budweiser, Michelob Ultra, Hoegaarden, and Corona 1. Brand Strategy Development: Develop and implement comprehensive brand strategies to enhance brand equity and market share. Localize global brand strategies for local relevancy in close cooperation with global headquarters. Ensure consistent brand messaging across all channels and touchpoints. 2. Marketing Campaigns: Lead the planning and execution of marketing campaigns, including brand communications and experiential activities. Align trade marketing activities with overall brand strategy to drive sales and visibility. Measure and report campaign performance, assess learnings for future implementation. 3. Market Analysis: Study consumer behavior, market trends, and competitive landscape to inform insights into marketing strategies and product development. 4. Product Management: Oversee product lifecycle management, including new product launches and product innovation. Collaborate with cross-functional teams to ensure product alignment with brand strategy. 5. Budget Management: Manage the brand marketing budget, ensuring efficient allocation of resources to maximize ROI. 6. Team Leadership: Lead and mentor a team of marketing professionals. ▶Qualifications (자격요건) Balances facts with intuition to distill complex opportunities into compelling business cases. Crafts a vision for what the brand / category / market could be. Demonstrates judgment to define a compelling core creative idea. Understands how to utilize marketing assets and strategic alliances to create stronger connections with consumers. Deploys discipline and process to improve impact and speed to market. Understands how to leverage & manage agencies. (briefs, evaluations, etc.) Demonstrates strong leadership & inter-person communication skills. Is a solid team player with collaborative spirit. Has fluent proficiency in verbal and written English/Korean.